Featured Roofing Contractor - Steven Briesemeister
How Steven Got Started:
Steven Briesemeister was a sophomore in college when he met a roofing
contractor through a friend. He worked with him part-time through school and
enjoyed working outdoors, using his hands. Before he knew it, he had
completed his degree and was working full time as a roofing mechanic.
Steven now runs a successful roofing company in Huntington,
New York with a crew of eight highly trained roofing specialists on the payroll.
Growing with ServiceMagic:
Over the past winter, a slow time of year for the roofing business, Steven's company purchased
three new vehicles to keep up with their increase in business. Since joining ServiceMagic, Steven's
revenues have increased 25% while marketing expenses has dropped 50%. Prior to joining
ServiceMagic, Steven spent over $5,000 on a full-page yellow pages ad & bought newspaper and
radio spots. His company received very few responses for the marketing dollars spent. With
ServiceMagic, Steven now only pays lead fees for actual prospects delivered. He sees a 30% close
rate on leads, averages $4 - $5k in sales per job and has an all-in cost of marketing around
2.0 - 2.5% of revenue.
Ratings & Reviews Drive Up Your Close Rate: Steven estimates he lands 50% more roofing jobs now than when he first became a
member! Steven attributes his increased success over time in the ServiceMagic system to his solicitation of Ratings &
Reviews from satisfied ServiceMagic customers. Steven's great ratings reflect his high quality of work. Steven recommends
carrying a copy of your ServiceMagic Ratings & Reviews to initial appointments to make sure your potential customers see
your ratings at the time your bidding a job.
Steven's Company Goes Above & Beyond to Satisfy:In the words of one of his customers.
"When I submitted my request for a roofer through ServiceMagic, I was in need of a new roof immediately. Within one
hour of placing the request, I received an e-mail about Roofer911, set up an appointment and received a free
written estimate within two days. The proposal was well explained and the price quote was extremely competitive.
Roofer911 knows the industry and knows how to walk a homeowner through a project, explaining what needs
to be done and what the costs are before work begins. Three days after meeting with Steven and his partner, Ken,
I had a brand new roof on my house. Roofer911 used high quality products and experienced roofers. Thank you again."
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