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The Future of Home Improvement Advertising
OnCall Services is a new marketing tool for , home improvement contractors. We provide you targeted home improvement Advertising, new prospects, for a flat lead fee. This prospect may become a new home improvement client generating thousands of dollars in one-time or lifetime sales. The key to being successful with OnCall Services is two-fold: 1) establish the right process and expectations for managing customer prospects, and 2) do the math so you know what your close rate needs to be for this marketing tool to be financially successful.
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Old vs. New
In the past, contractors have primarily relied on print marketing (yellow pages, newspaper and direct mail). This reliance on print marketing requires high fixed dollar commitments with no guarantees of driving a single home improvement Advertising. ServiceMagic’s model is altogether different. It is the future for home improvement Advertising. It has been spawned by the efficiencies the Internet creates and the ability to target the right "buyers of services" to the right "sellers of services". ServiceMagic’s model uses matching technologies and enables communication between customers and contractors via a multi-device (e-mail, cell text, fax, pager or phone) communication system. Most importantly, the model then allows contractors to only pay on a performance basis for actual home improvement Advertising delivered.
OnCall Services Advantage for Contractors
Our targeted home improvement Advertising come from consumers completing an online service request that includes name, address, phone numbers, e-mail, and a description of the home improvement project or service need they have. The leads are prospects, not sold jobs, and are priced as such. They are similar to callers from the yellow pages or newspaper ads expressing interest in your services, ONLY BETTER because the OnCall Services system allows for much better targeting in terms of type of work and location. You only pay when home improvement Advertising are delivered and accepted, not for promises of leads. If you're a contractor in , you'll find OnCall Services’s lead system more flexible and cost effective than traditional advertising.
home improvement Close Rate Expectations
Home improvement, repair and maintenance include a broad array of jobs that vary in time (an hour or two up to multiple months) and size (a hundred dollars to over a hundred thousand dollars). As a result, the contact rates and close rates for home improvement Advertising will vary across this range of job types. Some home improvement categories have contact rates as high as 80% and close rates as high as 40% whereas others are as low as 50% and 10%, respectively. We have priced all home improvement Advertising with this in mind in an effort to arrive at an all-in marketing cost as a % of home improvement jobs booked which is more attractive than any other marketing alternatives. In addition to spending less marketing dollars per home improvement customer won, our targeted lead delivery system often saves our members time worth more than the cost of the leads themselves.
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Key to Success
To optimize the use of the OnCall Services system and get the most out of targeted home improvement Advertising:
- Have a complete and professional ServiceMagic profile.
- Follow-up on home improvement Advertising promptly and persistently, if necessary.
- Presume the close or estimate when you follow-up – remember, these customers have asked for a solution
to their home improvement need.
- Recognize upfront that not all home improvement Advertising will turn into jobs. Like all marketing methods, you must
calculate your all-in marketing cost as a percentage of the revenue booked and then include the time savings
of not having to run an advertising agency within your home improvement business.
The ServiceMagic Lead Generation system is different from advertising models of the past and once you are comfortable with how it works, how to work with it, and what to expect, our belief is that you will increase your income in an efficient, cost effective and time saving manner.
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