Featured Construction Contractor - Norm Lynd
"With Servicemagic, I target projects within 15 miles
of my office. I have been able to cut my
advertising costs by 85%
while choosing the most profitable jobs nearest me."
Background:
Norm Lynd Construction is starting its 14th year of business in southwest Houston. Norm is a
true general contractor capable of doing projects from minor repairs to major additions. Trying
to cover the large metro area of Houston had made the company extremely inefficient. His
solution was to turn to ServiceMagic where he can target the exact type of work he wants in the
areas he wants to work.
Norm Identifies the Most Profitable Projects Within 15 Miles of His Office:
"Before using ServiceMagic, I was getting spread thin because my prospects lived in all corners of the metro area. When I started using ServiceMagic I was amazed at how effective I could be if I kept my prospects within 15 miles of my office. While I have only made a minor increase in volume, the projects I do now are much more profitable. ServiceMagic saves me a couple hours a week. I no longer waste time qualifying prospects who are out of my area, or those that are requesting projects that will not be profitable for my company.
With traditional advertising I was paying appoximately $900 for a prospect and many times they were so far across town that I had to add travel costs to my bids. With ServiceMagic I pay only $30-$40 dollars for a targeted lead and usually close a deal for every $120 I spend.
The ServiceMagic Ratings & Reviews have been very helpful. Not only do my prospects get to see what others have said about my work, I also get honest feedback that helps me to become a better contractor. While I have always verbally asked customers to leave a Rating & Review, I have recently started to request this by e-mail using ServiceMagic’s preformatted request letter from the website. It’s easier and it works! "
Norm's #1 Tip for Success:
Use ServiceMagic to target the best types of work in the areas you want to work. If you have established the right lead pref- erences almost every lead you see is worth taking.
Excellence in the Words of One of Norm’s Customers:
"Communication with Norm and his crew was excellent and the job was supervised more thoroughly than any small job I've
been involved with."
| 