Featured Floor and Window Covering Contractor - Gary Schneider
"In the month of December alone we did
over $30,000 in business from just four
ServiceMagic customers. They are just the type
of customers we want for our business."
Background:
After a 30 year corporate career Gary decided to apply his marketing savvy and passion for service to a Nationwide Floor and Window Covering franchise. Gary knows that the same busy pro- fessionals who use ServiceMagic recognize the benefit of his company’s “We bring the showroom to you” trademark, making it a perfect fit. ServiceMagic has contributed 20% to the company’s revenue and has helped them to cut overall advertising expenses.
Gary Connects With Profitable Customers that Helped His Business Grow 20%:
"Since I started using ServiceMagic I have learned how to win window covering and flooring business using the tools available through ServiceMagic. I took some time to create a thorough profile so customers have plenty of information about my business and a good first impression of the company. I follow up immediately by phone and email and sometimes can catch the customer while they are still at their computer. When we follow up we always approach the customer as a premier referral provider, not a second-class citizen. We leverage the fact that these customers trust ServiceMagic, and that we are one of their premier service providers, which helps us win business.
We use several forms of advertising, but because of our success with ServiceMagic we have been able to drop more costly and less effective mediums like the yellow pages. We pay $25 per lead, and turn over 30% of these leads into new business. We average less than $85 in cost for a new customer whose window or flooring job will make us thousands. Many times we have found that a customer’s ServiceMagic request is just the tip of the iceberg. ServiceMagic customers have become some of our best in terms of repeat business. Not bad for less than $85.
When we complete a project we use the ServiceMagic email system to request a Rating & Review. These Ratings & Reviews have been very helpful. We use these ratings to get feedback on our work and to close new business. We have a printed copy of our Ratings & Reviews that we include in our sales presentation, and it is very powerful."
Gary's #1 Tip for Success:
"Use ServiceMagic right and you will find new profitable customers. Create a detailed profile, follow up immediately, do a great job and always ask for a Rating & Review!"
Excellence in the Words of One of Gary’s Customers:
“Highly recommended. Extremely professional. Always calls back. Follows up to make sure things are done to your satisfaction. Floors look great. We asked them to do an unusual and very difficult floor. They came through with shining colors!”
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