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The Future of Westfield, Massachusetts Roofing Leads
OnCall Services is a new marketing tool for Westfield, Massachusetts roofers. We provide you targeted Westfield, Massachusetts Roofing leads, new prospects, for a flat lead fee. This prospect may become a new Westfield, Massachusetts Roofing client generating thousands of dollars in one-time or lifetime sales. The key to being successful with OnCall Services is two-fold: 1) establish the right process and expectations for managing customer prospects, and 2) do the math so you know what your close rate needs to be for this marketing tool to be financially successful.
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Old vs. New
In the past, roofers have primarily relied on print marketing (yellow pages, newspaper and direct mail). This reliance on print marketing requires high fixed dollar commitments with no guarantees of driving a single Westfield, Massachusetts Roofing leads. ServiceMagic’s model is altogether different. It is the future for Westfield Westfield, Massachusetts Roofing leads. It has been spawned by the efficiencies the Internet creates and the ability to target the right "buyers of services" to the right "sellers of services". ServiceMagic’s model uses matching technologies and enables communication between customers and roofers via a multi-device (e-mail, cell text, fax, pager or phone) communication system. Most importantly, the model then allows roofers to only pay on a performance basis for actual Westfield, Massachusetts Roofing leads delivered.
OnCall Services Advantage for Roofers
Our targeted Westfield, Massachusetts Roofing leads come from consumers completing an online service request that includes name, address, phone numbers, e-mail, and a description of the Westfield, Massachusetts Roofing project or service need they have. The leads are prospects, not sold jobs, and are priced as such. They are similar to callers from the yellow pages or newspaper ads expressing interest in your services, ONLY BETTER because the OnCall Services system allows for much better targeting in terms of type of work and location. You only pay when Westfield, Massachusetts Roofing leads are delivered and accepted, not for promises of leads. If you're a roofer in Westfield, you'll find OnCall Services’s lead system more flexible and cost effective than traditional advertising.
Westfield, Massachusetts Roofing Close Rate Expectations
Home improvement, repair and maintenance include a broad array of jobs that vary in time (an hour or two up to multiple months) and size (a hundred dollars to over a hundred thousand dollars). As a result, the contact rates and close rates for Westfield, Massachusetts Roofing leads will vary across this range of job types. Some Westfield, Massachusetts Roofing categories have contact rates as high as 80% and close rates as high as 40% whereas others are as low as 50% and 10%, respectively. We have priced all Westfield, Massachusetts Roofing leads with this in mind in an effort to arrive at an all-in marketing cost as a % of Westfield, Massachusetts Roofing jobs booked which is more attractive than any other marketing alternatives. In addition to spending less marketing dollars per Westfield, Massachusetts Roofing customer won, our targeted lead delivery system often saves our members time worth more than the cost of the leads themselves.
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Key to Success
To optimize the use of the OnCall Services system and get the most out of targeted Westfield, Massachusetts Roofing leads:
- Have a complete and professional ServiceMagic profile.
- Follow-up on Westfield, Massachusetts Roofing leads promptly and persistently, if necessary.
- Presume the close or estimate when you follow-up – remember, these customers have asked for a solution
to their Westfield, Massachusetts Roofing need.
- Recognize upfront that not all Westfield, Massachusetts Roofing leads will turn into jobs. Like all marketing methods, you must
calculate your all-in marketing cost as a percentage of the revenue booked and then include the time savings
of not having to run an advertising agency within your Westfield, Massachusetts Roofing business.
The ServiceMagic Lead Generation system is different from advertising models of the past and once you are comfortable with how it works, how to work with it, and what to expect, our belief is that you will increase your income in an efficient, cost effective and time saving manner.
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