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The Future of Sterling Heights, Michigan Painting Leads
OnCall Services is a new marketing tool for Sterling Heights, Michigan painters. We provide you targeted Sterling Heights, Michigan Painting leads, new prospects, for a flat lead fee. This prospect may become a new Sterling Heights, Michigan Painting client generating thousands of dollars in one-time or lifetime sales. The key to being successful with OnCall Services is two-fold: 1) establish the right process and expectations for managing customer prospects, and 2) do the math so you know what your close rate needs to be for this marketing tool to be financially successful.
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Old vs. New
In the past, painters have primarily relied on print marketing (yellow pages, newspaper and direct mail). This reliance on print marketing requires high fixed dollar commitments with no guarantees of driving a single Sterling Heights, Michigan Painting leads. ServiceMagic’s model is altogether different. It is the future for Sterling Heights Sterling Heights, Michigan Painting leads. It has been spawned by the efficiencies the Internet creates and the ability to target the right "buyers of services" to the right "sellers of services". ServiceMagic’s model uses matching technologies and enables communication between customers and painters via a multi-device (e-mail, cell text, fax, pager or phone) communication system. Most importantly, the model then allows painters to only pay on a performance basis for actual Sterling Heights, Michigan Painting leads delivered.
OnCall Services Advantage for Painters
Our targeted Sterling Heights, Michigan Painting leads come from consumers completing an online service request that includes name, address, phone numbers, e-mail, and a description of the Sterling Heights, Michigan Painting project or service need they have. The leads are prospects, not sold jobs, and are priced as such. They are similar to callers from the yellow pages or newspaper ads expressing interest in your services, ONLY BETTER because the OnCall Services system allows for much better targeting in terms of type of work and location. You only pay when Sterling Heights, Michigan Painting leads are delivered and accepted, not for promises of leads. If you're a painter in Sterling Heights, you'll find OnCall Services’s lead system more flexible and cost effective than traditional advertising.
Sterling Heights, Michigan Painting Close Rate Expectations
Home improvement, repair and maintenance include a broad array of jobs that vary in time (an hour or two up to multiple months) and size (a hundred dollars to over a hundred thousand dollars). As a result, the contact rates and close rates for Sterling Heights, Michigan Painting leads will vary across this range of job types. Some Sterling Heights, Michigan Painting categories have contact rates as high as 80% and close rates as high as 40% whereas others are as low as 50% and 10%, respectively. We have priced all Sterling Heights, Michigan Painting leads with this in mind in an effort to arrive at an all-in marketing cost as a % of Sterling Heights, Michigan Painting jobs booked which is more attractive than any other marketing alternatives. In addition to spending less marketing dollars per Sterling Heights, Michigan Painting customer won, our targeted lead delivery system often saves our members time worth more than the cost of the leads themselves.
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Key to Success
To optimize the use of the OnCall Services system and get the most out of targeted Sterling Heights, Michigan Painting leads:
- Have a complete and professional ServiceMagic profile.
- Follow-up on Sterling Heights, Michigan Painting leads promptly and persistently, if necessary.
- Presume the close or estimate when you follow-up – remember, these customers have asked for a solution
to their Sterling Heights, Michigan Painting need.
- Recognize upfront that not all Sterling Heights, Michigan Painting leads will turn into jobs. Like all marketing methods, you must
calculate your all-in marketing cost as a percentage of the revenue booked and then include the time savings
of not having to run an advertising agency within your Sterling Heights, Michigan Painting business.
The ServiceMagic Lead Generation system is different from advertising models of the past and once you are comfortable with how it works, how to work with it, and what to expect, our belief is that you will increase your income in an efficient, cost effective and time saving manner.
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