Contractor Leads
The Future of Florence, Alabama Deck Leads

OnCall Services is a new marketing tool for Florence, Alabama decking contractors. We provide you targeted Florence, Alabama Deck leads, new prospects, for a flat lead fee. This prospect may become a new Florence, Alabama Deck client generating thousands of dollars in one-time or lifetime sales. The key to being successful with OnCall Services is two-fold: 1) establish the right process and expectations for managing customer prospects, and 2) do the math so you know what your close rate needs to be for this marketing tool to be financially successful.

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Old vs. New

In the past, decking contractors have primarily relied on print marketing (yellow pages, newspaper and direct mail). This reliance on print marketing requires high fixed dollar commitments with no guarantees of driving a single Florence, Alabama Deck leads. ServiceMagic’s model is altogether different. It is the future for Florence Florence, Alabama Deck leads. It has been spawned by the efficiencies the Internet creates and the ability to target the right "buyers of services" to the right "sellers of services". ServiceMagic’s model uses matching technologies and enables communication between customers and decking contractors via a multi-device (e-mail, cell text, fax, pager or phone) communication system. Most importantly, the model then allows decking contractors to only pay on a performance basis for actual Florence, Alabama Deck leads delivered.

OnCall Services Advantage for Decking Contractors

Our targeted Florence, Alabama Deck leads come from consumers completing an online service request that includes name, address, phone numbers, e-mail, and a description of the Florence, Alabama Deck project or service need they have. The leads are prospects, not sold jobs, and are priced as such. They are similar to callers from the yellow pages or newspaper ads expressing interest in your services, ONLY BETTER because the OnCall Services system allows for much better targeting in terms of type of work and location. You only pay when Florence, Alabama Deck leads are delivered and accepted, not for promises of leads. If you're a deck contractor in Florence, you'll find OnCall Services’s lead system more flexible and cost effective than traditional advertising.

Florence, Alabama Deck Close Rate Expectations

Home improvement, repair and maintenance include a broad array of jobs that vary in time (an hour or two up to multiple months) and size (a hundred dollars to over a hundred thousand dollars). As a result, the contact rates and close rates for Florence, Alabama Deck leads will vary across this range of job types. Some Florence, Alabama Deck categories have contact rates as high as 80% and close rates as high as 40% whereas others are as low as 50% and 10%, respectively. We have priced all Florence, Alabama Deck leads with this in mind in an effort to arrive at an all-in marketing cost as a % of Florence, Alabama Deck jobs booked which is more attractive than any other marketing alternatives. In addition to spending less marketing dollars per Florence, Alabama Deck customer won, our targeted lead delivery system often saves our members time worth more than the cost of the leads themselves.

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Key to Success To optimize the use of the OnCall Services system and get the most out of targeted Florence, Alabama Deck leads:
  • Have a complete and professional ServiceMagic profile.
  • Follow-up on Florence, Alabama Deck leads promptly and persistently, if necessary.
  • Presume the close or estimate when you follow-up – remember, these customers have asked for a solution to their Florence, Alabama Deck need.
  • Recognize upfront that not all Florence, Alabama Deck leads will turn into jobs. Like all marketing methods, you must calculate your all-in marketing cost as a percentage of the revenue booked and then include the time savings of not having to run an advertising agency within your Florence, Alabama Deck business.
The ServiceMagic Lead Generation system is different from advertising models of the past and once you are comfortable with how it works, how to work with it, and what to expect, our belief is that you will increase your income in an efficient, cost effective and time saving manner.
 


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