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The Future of Fairbanks, Alaska Painting Leads
OnCall Services is a new marketing tool for Fairbanks, Alaska painters. We provide you targeted Fairbanks, Alaska Painting leads, new prospects, for a flat lead fee. This prospect may become a new Fairbanks, Alaska Painting client generating thousands of dollars in one-time or lifetime sales. The key to being successful with OnCall Services is two-fold: 1) establish the right process and expectations for managing customer prospects, and 2) do the math so you know what your close rate needs to be for this marketing tool to be financially successful.
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Old vs. New
In the past, painters have primarily relied on print marketing (yellow pages, newspaper and direct mail). This reliance on print marketing requires high fixed dollar commitments with no guarantees of driving a single Fairbanks, Alaska Painting leads. ServiceMagic’s model is altogether different. It is the future for Fairbanks Fairbanks, Alaska Painting leads. It has been spawned by the efficiencies the Internet creates and the ability to target the right "buyers of services" to the right "sellers of services". ServiceMagic’s model uses matching technologies and enables communication between customers and painters via a multi-device (e-mail, cell text, fax, pager or phone) communication system. Most importantly, the model then allows painters to only pay on a performance basis for actual Fairbanks, Alaska Painting leads delivered.
OnCall Services Advantage for Painters
Our targeted Fairbanks, Alaska Painting leads come from consumers completing an online service request that includes name, address, phone numbers, e-mail, and a description of the Fairbanks, Alaska Painting project or service need they have. The leads are prospects, not sold jobs, and are priced as such. They are similar to callers from the yellow pages or newspaper ads expressing interest in your services, ONLY BETTER because the OnCall Services system allows for much better targeting in terms of type of work and location. You only pay when Fairbanks, Alaska Painting leads are delivered and accepted, not for promises of leads. If you're a painter in Fairbanks, you'll find OnCall Services’s lead system more flexible and cost effective than traditional advertising.
Fairbanks, Alaska Painting Close Rate Expectations
Home improvement, repair and maintenance include a broad array of jobs that vary in time (an hour or two up to multiple months) and size (a hundred dollars to over a hundred thousand dollars). As a result, the contact rates and close rates for Fairbanks, Alaska Painting leads will vary across this range of job types. Some Fairbanks, Alaska Painting categories have contact rates as high as 80% and close rates as high as 40% whereas others are as low as 50% and 10%, respectively. We have priced all Fairbanks, Alaska Painting leads with this in mind in an effort to arrive at an all-in marketing cost as a % of Fairbanks, Alaska Painting jobs booked which is more attractive than any other marketing alternatives. In addition to spending less marketing dollars per Fairbanks, Alaska Painting customer won, our targeted lead delivery system often saves our members time worth more than the cost of the leads themselves.
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Key to Success
To optimize the use of the OnCall Services system and get the most out of targeted Fairbanks, Alaska Painting leads:
- Have a complete and professional ServiceMagic profile.
- Follow-up on Fairbanks, Alaska Painting leads promptly and persistently, if necessary.
- Presume the close or estimate when you follow-up – remember, these customers have asked for a solution
to their Fairbanks, Alaska Painting need.
- Recognize upfront that not all Fairbanks, Alaska Painting leads will turn into jobs. Like all marketing methods, you must
calculate your all-in marketing cost as a percentage of the revenue booked and then include the time savings
of not having to run an advertising agency within your Fairbanks, Alaska Painting business.
The ServiceMagic Lead Generation system is different from advertising models of the past and once you are comfortable with how it works, how to work with it, and what to expect, our belief is that you will increase your income in an efficient, cost effective and time saving manner.
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