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The Future of Bowling Green, Kentucky Plumbing Leads
OnCall Services is a new marketing tool for Bowling Green, Kentucky plumbers. We provide you targeted Bowling Green, Kentucky Plumbing leads, new prospects, for a flat lead fee. This prospect may become a new Bowling Green, Kentucky Plumbing client generating thousands of dollars in one-time or lifetime sales. The key to being successful with OnCall Services is two-fold: 1) establish the right process and expectations for managing customer prospects, and 2) do the math so you know what your close rate needs to be for this marketing tool to be financially successful.
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Old vs. New
In the past, plumbers have primarily relied on print marketing (yellow pages, newspaper and direct mail). This reliance on print marketing requires high fixed dollar commitments with no guarantees of driving a single Bowling Green, Kentucky Plumbing leads. ServiceMagic’s model is altogether different. It is the future for Bowling Green Bowling Green, Kentucky Plumbing leads. It has been spawned by the efficiencies the Internet creates and the ability to target the right "buyers of services" to the right "sellers of services". ServiceMagic’s model uses matching technologies and enables communication between customers and plumbers via a multi-device (e-mail, cell text, fax, pager or phone) communication system. Most importantly, the model then allows plumbers to only pay on a performance basis for actual Bowling Green, Kentucky Plumbing leads delivered.
OnCall Services Advantage for Plumbers
Our targeted Bowling Green, Kentucky Plumbing leads come from consumers completing an online service request that includes name, address, phone numbers, e-mail, and a description of the Bowling Green, Kentucky Plumbing project or service need they have. The leads are prospects, not sold jobs, and are priced as such. They are similar to callers from the yellow pages or newspaper ads expressing interest in your services, ONLY BETTER because the OnCall Services system allows for much better targeting in terms of type of work and location. You only pay when Bowling Green, Kentucky Plumbing leads are delivered and accepted, not for promises of leads. If you're a plumbing contractor in Bowling Green, you'll find OnCall Services’s lead system more flexible and cost effective than traditional advertising.
Bowling Green, Kentucky Plumbing Close Rate Expectations
Home improvement, repair and maintenance include a broad array of jobs that vary in time (an hour or two up to multiple months) and size (a hundred dollars to over a hundred thousand dollars). As a result, the contact rates and close rates for Bowling Green, Kentucky Plumbing leads will vary across this range of job types. Some Bowling Green, Kentucky Plumbing categories have contact rates as high as 80% and close rates as high as 40% whereas others are as low as 50% and 10%, respectively. We have priced all Bowling Green, Kentucky Plumbing leads with this in mind in an effort to arrive at an all-in marketing cost as a % of Bowling Green, Kentucky Plumbing jobs booked which is more attractive than any other marketing alternatives. In addition to spending less marketing dollars per Bowling Green, Kentucky Plumbing customer won, our targeted lead delivery system often saves our members time worth more than the cost of the leads themselves.
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Key to Success
To optimize the use of the OnCall Services system and get the most out of targeted Bowling Green, Kentucky Plumbing leads:
- Have a complete and professional ServiceMagic profile.
- Follow-up on Bowling Green, Kentucky Plumbing leads promptly and persistently, if necessary.
- Presume the close or estimate when you follow-up – remember, these customers have asked for a solution
to their Bowling Green, Kentucky Plumbing need.
- Recognize upfront that not all Bowling Green, Kentucky Plumbing leads will turn into jobs. Like all marketing methods, you must
calculate your all-in marketing cost as a percentage of the revenue booked and then include the time savings
of not having to run an advertising agency within your Bowling Green, Kentucky Plumbing business.
The ServiceMagic Lead Generation system is different from advertising models of the past and once you are comfortable with how it works, how to work with it, and what to expect, our belief is that you will increase your income in an efficient, cost effective and time saving manner.
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