Featured Home Improvement Contractor - Chad Schmidt
"Anyone who takes the time to figure out their
advertising returns dollar for dollar will find
ServiceMagic is the leader
hands down "
Background:
Chad Schmidt started working in home improvement over 12 years ago. After working for two of Michigan’s largest construction companies Chad decided he could offer customers more of what they wanted on his own. He formed Home Works Home Improvement to provide the customer
with a better quality, service, and low sales pressure. Chad has used ServiceMagic to connect
with what he considers a better-educated Internet consumer. These homeowners often times become Chad’s best clients.
ServiceMagic - The Best Lead Generator I Have Been Exposed to in the Business:
The home improvement industry has changed a lot in the past 12 years, and today we are seeing more homeowners than ever educating themselves on home improvement. ServiceMagic sends leads that become some of my best customers, because they are people who are interested in learning about a contractor before they hire. Over the course of this year we have booked over $1.4 million in sales, and ServiceMagic is responsible for more than 50% of that number! Since starting we have had to bring on a new project manager and general manager to keep up with the increase in business. The leads are good and we follow up right away to increase the chances of getting an appointment with the customer.
Recently we switched over to the ServiceMagic Premier Pro Plan that has given us a few advantages. We now get leads for our most profitable jobs delivered instantly with the contact information, which helps us to connect with the homeowners sooner. We all sleep better knowing that even on a hectic day no major opportunities were missed, because we couldn’t review a lead. If any Premier Pro Leads come, we have already been presented to the customer so we look very responsive to their requests. At that point we simply need to follow up as soon as we can, and many times they call us!
Having used the system as a regular (Lead Select) member and as a Premier Pro, I can say that besides quick follow up, Ratings & Reviews are the next most important thing for winning new business. The Ratings & Reviews give the homeowner the ability to see how the company has performed in the past. Treat every customer fairly and deliver on what you promise and always ask your customers to leave you a Rating & Review with ServiceMagic.
Excellence in the Words of One of Chad’s Customers:
"This was the first time I hired a contractor to do any type of work in my house. I was very pleased with the results! Home Works Home Improvements met and exceeded my expectations of the entire process. They are very friendly and honest. But, more importantly they do very good work. I would highly recommend Home Works to anybody looking for a remodel of their bathroom. Because my bathroom is now the eye catcher in my house!!"
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